The Number One Way to Reach Your Goals
We’re close to closing out another year (goodbye 2022), which means we’re all trying to hit our existing goals and go after new ones. Whether you’re looking to sell more listings, build your team, or grow your presence online, this is a sure fire way to help you cross that off your list.
We’ll say it until we’re blue in the face- video sells. We know it, you know it, everyone knows it. What might seem not as obvious is that it’s not that easy. While your efforts may be there, throwing together a video, or talking into your phone in selfie-mode, doesn’t always get the message across that you’re trying to convey. And that’s one of the biggest mistakes you can make with your dollars and your time- putting out content that doesn’t have clear messaging. It’s quite literally a waste. So here’s what you need to do.
Invest in high quality video content. High quality video makes an exponential difference in how your audience not only perceives you and your business, but how long they’re actually willing to listen to what you have to say. This is crucial when it comes to getting your message across- you want viewers to grasp the big picture, not check out (or worse, scroll by) after the first 10 seconds. In order to reach those goals we talked about, you need to ensure you’ve got people listening and engaged in what your message.
High quality video content not only converts more customers, but it also drives more visitors to your website/channels and leads to higher search rankings. Social media channels and search engines depend on user habits for their data. Videos that receive longer watch time get put in front of more viewers, because it tells the platforms that it’s content worth viewing. In turn, platforms then push out that content to additional viewers based on that data, and so the cycle continues. That constant back and forth is what drives your name up in search rankings and brings you closer to reaching your goals.
In order to get higher video views, you need your video to stand out. Let’s chat about what videos you can create and how we can help you reach your goals. Our production team still has some availability to help you start 2023 with the content you need to get more views.
