Zillow vs CoStar Matterport Changes and What It Means for Realtors
If you’ve noticed 3D tours missing from some Zillow listings, you’re not alone.
Recently, Zillow and CoStar Group have been navigating ongoing platform changes. Since CoStar now owns Matterport, Zillow has removed native Matterport tours from its listing pages.
While this has caused some confusion, the bigger takeaway for Realtors is actually a positive one.
Why Zillow Removed Matterport Tours
Zillow and CoStar operate competing real estate platforms. As each company prioritizes its own technology and user experience, Zillow has shifted away from displaying Matterport tours directly on its site.
The tours still exist
They just no longer display natively on Zillow
What This Means for Your Listings
This does not mean 3D tours are becoming less important. In fact, they matter more than ever.
It simply means that different platforms now favor different 3D formats.
Zillow prioritizes Zillow 3D Home
CoStar owned platforms like Homes.com support Matterport
MLS systems and brokerage websites vary by market
Relying on only one 3D solution can limit how your listing performs online.
The Opportunity for Realtors
Smart marketing adapts to platform changes.
Instead of choosing one tour and hoping it works everywhere, the best strategy is to use platform compatible 3D modeling that ensures your listing looks great wherever buyers are searching.
Our 3D Tour Solutions
We offer multiple 3D modeling options so your listing media works seamlessly across platforms.
Matterport style immersive tours for Homes.com and private websites
Zillow friendly 3D tours that display correctly on Zillow
Detailed floor plans and spatial models for MLS and marketing use
Hybrid setups so one listing performs well across Zillow, Homes.com, and your own site
Our focus is simple
Maximum exposure
Consistent quality
No wasted marketing spend
Bottom Line
Technology will keep evolving. Platforms will keep changing.
The Realtors who win are the ones who stay flexible.
If you are unsure which 3D tour option makes the most sense for your next listing, we can help you choose the right setup so your marketing works across every platform that matters.