How Much Does Real Estate Photography & Video Cost?
If you’re a real estate agent preparing a new listing, one of the first questions you may have is:
How much should professional real estate photography and video actually cost?
The short answer is that professional real estate media can cost anywhere from a few hundred dollars for photography to $1,000 or more for a complete marketing package.
The price depends on the size of the property, the amount of content you need, the type of video you’re creating, and the level of service provided by the media company.
At HD BROS, we believe pricing should be easy to understand. So let’s break down what you can expect to spend and, more importantly, how to decide which services actually make sense for your listing.
How Much Does Real Estate Photography Cost?
Professional photography is the foundation of most real estate marketing.
At HD BROS, listing photography currently starts around $250, with pricing increasing based on the number of photos needed and the size of the property.
For example, our current pricing ranges from approximately $250 for 20 listing photos to $550 for 80 photos.
Most typical residential listings fall somewhere within that range.
If you’re only going to invest in one professional media service for a listing, photography is usually the place to start.
Your listing photos are used across the MLS, Zillow, your website, social media, email marketing, and virtually everywhere else the property is advertised.
How Much Does Real Estate Video Cost?
Professional real estate video typically costs a few hundred dollars, but the price depends heavily on the type of video being created.
At HD BROS, we primarily offer two types of listing videos: walk-through videos and cinematic listing videos.
Walk-Through Video
Walk-through videos are designed to move viewers through the property and give them a better understanding of the home’s layout and flow.
Our walk-through videos currently start around $250.
They can be created horizontally for platforms such as YouTube and websites or vertically for Instagram Reels, TikTok, YouTube Shorts, and other social platforms.
Cinematic Listing Video
Cinematic videos provide a more polished presentation of the property.
These videos use professional camera movement, editing, music, and visual storytelling to create a more premium marketing piece.
HD BROS cinematic listing videos currently start around $350, with pricing increasing based on the size of the property and the content being produced.
Agents can choose horizontal video, vertical video, or both formats depending on how they plan to market the listing.
How Much Does Drone Photography and Video Cost?
Drone media can be an extremely effective addition to a listing, but not every property needs it.
Professional aerial photography or video will typically add a few hundred dollars to a real estate marketing budget.
Drone media tends to provide the most value for properties where the surroundings are an important part of the story, including:
Acreage and large lots
Waterfront properties
Luxury homes
New construction
Commercial real estate
Properties with community amenities
Homes in unique or desirable locations
For a property where the aerial perspective doesn’t reveal anything particularly valuable, that marketing budget may be better spent somewhere else.
The goal isn’t to purchase every available service. It’s to choose the services that actually help market the property.
What About Floor Plans and 3D Tours?
Floor plans and 3D tours provide potential buyers with additional information about the property’s layout before they schedule a showing.
At HD BROS, standalone floor plans and Matterport 3D tours currently start around $250.
These services can be especially valuable for larger properties, unique floor plans, relocation buyers, new construction, and homes where understanding the layout is difficult through photography alone.
Again, whether they’re worth the investment depends on the property.
How Much Should a Realtor Spend Marketing a Listing?
This is the bigger question.
Instead of assuming every property needs the same media package, we recommend thinking about listing marketing in levels.
A Few Hundred Dollars: Professional Photography
For a straightforward residential listing, professional photography may be everything you need.
You can generally expect to spend somewhere around $250–$400 depending on the property and number of images.
$500–$700: Photography + Video
If you want to create a stronger presentation and additional content, combining professional photography and video will typically move the investment into the $500-plus range.
This gives you high-quality MLS photography while also creating video content that can be used on your website, YouTube, social media, and other marketing channels.
$800–$1,000+: Complete Listing Marketing
For important listings, luxury properties, or agents who want to create a complete marketing campaign, it’s easy to spend $800 to $1,000 or more.
This might include professional photography, multiple video formats, agent-focused content, floor plans, drone media, 3D tours, or other marketing assets.
At HD BROS, we’ve built our packages around these different levels of marketing.
Our Essentials Package combines professional photography and cinematic video.
Our Signature Package adds additional video content, including vertical content designed for social media.
And our Premier Package creates a more comprehensive marketing campaign with photography, multiple forms of video, an agent feature, a floor plan, and more.
Agents can also build their own package and choose only the services they need.
What Are You Actually Paying for With a Professional Real Estate Media Company?
This is an important part of comparing real estate photography pricing that often gets overlooked.
You’re not just paying someone to show up with a camera.
HD BROS pricing is built around providing a complete professional service.
When you book with us, you’re getting a dedicated photographer trained to photograph and market real estate.
Behind that photographer is a professional editing team.
You also have access to our support team and full staff when you have questions, need assistance, or something changes with the listing.
And in real estate, things change constantly.
A seller needs to move the appointment.
The listing date changes.
You need an adjustment made to your media.
You have a question about your order.
You need help determining which services make sense for a particular property.
Having an entire company behind the person photographing the home provides a different level of reliability and support.
So when you’re comparing real estate photography companies, don’t only compare the number of photos and the price.
Consider:
Who will actually photograph the property?
Who edits the media?
What happens if something goes wrong?
Can you reach someone when you need help?
Can you consistently use the same company as your business grows?
You’re not only paying for the finished media.
You’re paying for the reliability, consistency, service, and support that come with the company producing it.
Remember: You’re Not Just Marketing the House
There’s another part of the return on investment that real estate agents should consider.
Every listing is also an opportunity to market your real estate business.
Potential sellers are paying attention to how agents market their current listings.
Professional photography shows how you present a property.
Video demonstrates the level of marketing you provide.
Vertical social content creates opportunities for additional exposure.
Agent features put you directly in front of potential future clients.
The property itself may sell quickly, but the content you create around that property can continue marketing your business long after closing.
A homeowner sees how you marketed someone else’s property and thinks:
“That’s how I want my house marketed.”
At that point, your real estate media isn’t simply a listing expense.
It’s part of your overall marketing strategy.
More Media Isn’t Always Better
We’re a real estate media company, so obviously we’d love for our clients to use more media.
But that doesn’t mean every listing needs every service.
If drone doesn’t add anything meaningful to the property, don’t purchase drone just because it’s available.
If a 3D tour doesn’t make sense for the listing, you don’t need to add one.
And if the property simply needs great professional photography, start there.
The better question isn’t:
“How much media can I get?”
It’s:
“What level of marketing makes sense for this property, this seller, and the real estate brand I’m trying to build?”
So, How Much Does Real Estate Photography and Video Cost?
For most real estate agents, a good general range is:
Professional photography: A few hundred dollars
Photography + professional video: Approximately $500+
More comprehensive listing marketing: Approximately $800–$1,000+
Large properties or full marketing campaigns: $1,000+
Those numbers can vary based on your market, property size, media company, and services selected.
There isn’t one correct amount to spend on every listing.
A $300 photography order might be exactly what one property needs, while spending $1,000 on another property could create significantly more value for the seller and the agent.
The goal is to understand what you’re paying for and choose the marketing services that accomplish what you actually need.
At HD BROS, that’s how we approach real estate media.
Our goal isn’t to sell every client every service. It’s to help real estate professionals choose the right media for the property they’re marketing.
For the most up-to-date services, packages, and pricing, visit HD BROS and explore the options available in your market.