Market changes are the name of the game for our industry. Historically, there have been highs and lows in the real estate market, usually coinciding with seasonal changes. COVID 19 brought new, unprecedented changes to the table. No one could have predicted the jump in sales prices, sense of urgency, and lack of inventory. What we’re all wondering now, is what’s next? What are the lingering effects of the 2019-2020 market boom?
We’re watching the trends closely, and if anything it’s felt like a never-ending spring market. However, as we move into the end of summer months we’re starting to see a slight shift in sales transactions. According to Redfin, “asking prices leveled off as pending sales–which were rising at this time in 2019–posted a 3% monthly decline.” This doesn’t mean drastic change is coming, but it does mean some change is here.
We’ve noticed an uptake in our premier video and custom video services, which are the ‘big guns’ for marketing yourself and your listing. We’ve also heard agents, across all of the DMV, report similar findings to Redfin. Not everyone is experiencing lower sales prices, or inventory sitting, but both are showing their faces again. This only means that the competition is slightly elevated, and for the first time in over a year it’s not against buyers. If you’re still wondering what this means for you, we’re here to help.
Like we mentioned, we’ve seen a few agents pulling out the big guns in terms of their listing content. Learning (or remembering) how to set yourself apart, and getting your listings seen and remembered, is what’s key. As your content professionals, this is where we come in. We have a selection of packages to choose from, based on the needs of your listing. Whether you have someone behind the scenes managing your brand, or it’s a one-person show, we have content to fit your needs.
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