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Hey everyone! Today we’re going to show you how to upload your listing video to Youtube. Youtube is the most popular video platform out there and a MUST for your online/video marketing. It’s also great for having your content appear in Google searches, as Youtube is owned by Google! Video is quickly emerging as the #1 way people consume content.
Youtube allows you to reach a HUGE audience. It has over 2 billion monthly users and over 1 billion hours of watch time per day! With a majority of homebuyers searching for their next home online, uploading to Youtube should be a no-brainer. Buyers and sellers want to see video when searching the market! Youtube is a search engine. So there are a few things you can do when uploading your content to get the most traction.
First, using keywords in the title and the description of your videos. Keywords are terms that give YouTube information about your video and who your target audience is. The more specific you get with your keywords the better. For example, if your selling a new listing in Stafford, Virginia the title of your listing video could be something like 5 Mosby Ln, Stafford, VA, 22556 | Home for sale. Next, make sure to write out a nice & lengthy description of your listing using some main keywords like Home for sale in Stafford, Virginia and provide links to your website and where they can contact you.
Another detail to help your videos get more views is using an attention-grabbing thumbnail. If you don’t upload a thumbnail to your video, Youtube will choose one for you and sometimes it’s not the best shot of the home. We know creating a thumbnail can be confusing so our team will provide you with one that’s already formatted for Youtube and you’re ready to go! If you want to create own there are great websites like Canva.com or fotojet.com that make it very easy to make one.
Finally, adding tags to your video. This again is so Youtube and can understand your video’s topic and category, and associate it with similar content, which can help get your video rank higher in search results. Tags and Keywords are considered an important ranking factor in YouTube’s search algorithm.