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Let’s face it – online marketing is a vital part of the modern marketing mix in many industries. One of them is real estate, where many brokers and agents embrace this approach and bring their business to life.
The rise of digital marketing has been best reported by the following statistics – which serve as the great reasons to use social media in your real estate marketing mix.
1. More than half of small business owners who have used social media marketing for over 3 years reported an increase in sales over that period
More than 50% of all small business owners using social media for three years have reported increases in sales and profits thanks to this online method.
In real estate, these numbers are certainly higher – mostly because it is an industry that is always in demand and one where every buyer is looking for a new way to get closer to the properties for rent and sale.
(Source: eMarketer 2015)
2. Millennials are making up more than a third of homebuyers in 2017
The first statistic is pretty much eye-opening, relating to the fact that millennials are nowadays making up more than a third of the homebuyers – and are the whole new generation. Having said that, online marketing is one of the best ways to reach millennials and serve them your strategy.
3. Millennials are also making up the largest group of first-time home buyers (at 66%)
People born from the 1980s up until the new millennium are the ones that are making up the largest group of first time home buyers. Once again, the best way to reach them is through online marketing and other similar channels – which is why more and more real estate companies are using the same approach.
-(Source: NAR Home Buyer and Seller Generational Trends Report 2017)
So in the end, it is safe to say that realtors shouldn’t wait too much before embracing every single strategy in the online marketing mix. After all, it is the only way to reach and engage with potential buyers and show them properties in a different (yet still transparent) format.